Meet the Team

Join us as we bring you the who’s who of Dubai talking about what’s hot in the City of Gold. We love this city and want to share our insights with everyone else! Our guests are some of the most successful people in Dubai, so tune into ThePODCast.ae for your daily dose of inspiration!

Margaret Herde

The Pulse of Dubai: Co-Founder and Host

EMBARR GROUP: Founder, Owner

EMBARR EYE: Partner, Managing Director

Margaret Herde is a member of the Dubai Business Council and Forbes Middle East. She packs nearly two decades of experience in brand management and development with a distinct interest in personal branding. Margaret is the founder and owner at Embarr Group, entailing experience of working with over 30 luxury profiles and several high profile individuals to establish their brand.

Åsa Ferreira

The Pulse of Dubai: Co-Founder and Host

SocioLoca: Founder, Owner

Logichron: Chief Executive Officer

Driven by diversity and growth, Åsa Ferreira started her journey as an entrepreneur at the age of 21, with SocioLoca an agency that provides Digital Marketing and Branding Services, after expanding its operation to Dubai she took the position of CEO at Logichron, a demand generation company. While she would say what keeps her going is her coffee, her spirit and ambition is driven by a sheer mad-men-esque drive for providing solutions.

Margaret Herde

The Pulse of Dubai: Co-Founder and Host

EMBARR GROUP: Founder, Owner

EMBARR EYE: Partner, Managing Director

Margaret Herde is a member of the Dubai Business Council and Forbes Middle East. She packs nearly two decades of experience in brand management and development with a distinct interest in personal branding. Margaret is the founder and owner at Embarr Group, entailing experience of working with over 30 luxury profiles and several high profile individuals to establish their brand.

Åsa Ferreira

The Pulse of Dubai: Co-Founder and Host

SocioLoca: Founder, Owner

Logichron: Chief Executive Officer

Driven by diversity and growth, Åsa Ferreira started her journey as an entrepreneur at the age of 21, with SocioLoca an agency that provides Digital Marketing and Branding Services, after expanding its operation to Dubai she took the position of CEO at Logichron, a demand generation company. While she would say what keeps her going is her coffee, her spirit and ambition is driven by a sheer mad-men-esque drive for providing solutions.

Surbhi Dhedia

Content Director

Radwa Hassan

Host of the B2B POD